THE TECH LEADER IN AUTOMOTIVE DETAILING

OUR STORY

Founded in 2021, Protect Plus Company has solidified its position as a leading automotive care distributor across the Gulf Cooperation Council (GCC). Our journey began in the dynamic landscape of Muscat, Oman, and since then, we have strategically positioned ourselves as a trusted partner for enthusiasts and professionals alike. Our exclusive focus is not just on distribution, but on curating a portfolio of distinguished brands that redefine automotive care standards. With a keen eye on market dynamics, we pride ourselves on being agile and responsive. In 2021, recognizing the evolving business landscape, we strategically expanded our footprint by inaugurating our main branch in Dubai, UAE. This move not only solidified our presence but also enhanced our capability to meet the diverse needs of the entire GCC region.

Additionally, maintaining our office in Oman demonstrates our strategic approach, allowing us to retain control and effectively navigate the nuances of the local market dynamics. Our commitment to excellence is exemplified through our exclusive distributorship of renowned brands. As the exclusive distributor for CarPro, Fraber (crafted in Italy), and MaxShine (proudly Chinese), we bring a global touch to the automotive care industry in the GCC, ensuring our customers have access to the best-in-class solutions available worldwide. At Protect Plus, we don't just distribute products; we craft experiences, setting the benchmark for quality and innovation in automotive care distribution. Our journey is marked by achievements, strategic growth, and a relentless pursuit of excellence as we contribute to shaping the future of automotive care across the 

OUR VISION

At Protect Plus, our vision is to shape the future of automotive care across the Gulf Cooperation Council (GCC) by combining global expertise, regional insight, and innovative thinking. Built upon years of dedication and experience, we aspire to move beyond distribution — transforming Protect Plus into a complete ecosystem of excellence that defines new standards in quality, trust, and performance.

Our journey has been guided by a simple but powerful belief: the region deserves access to world-class automotive care solutions supported by knowledge, education, and service that empower both professionals and enthusiasts. Every partnership we form, and every brand we represent, reflects our commitment to long-term value creation and the advancement of the car care industry throughout the GCC.

Having proudly represented some of the most respected international brands — including CarPro, Fraber, and MaxShine — we are now channeling all our expertise, experience, and market understanding into the launch of our own brand. This next chapter represents not only a natural evolution but also our unwavering desire to contribute to the industry with products designed, tested, and perfected under the Protect Plus philosophy of innovation, integrity, and performance.

Our vision is to build a legacy where Protect Plus stands as a symbol of reliability, excellence, and forward-thinking leadership, shaping how the GCC experiences and defines automotive care for generations to come.