THE TECH LEADER IN AUTOMOTIVE DETAILING
Our mission is to deliver a comprehensive, high-quality vehicle care system designed for both performance and reliability.
Beyond products, we offer the expertise that empowers professionals to achieve exceptional results.
THE TECH LEADER IN AUTOMOTIVE DETAILING
Our mission is to deliver a comprehensive, high-quality vehicle care system designed for both performance and reliability.
Beyond products, we offer the expertise that empowers professionals to achieve exceptional results.
FROM INNOVATION TO TRUST. THE JOURNEY THAT DEFINES PROTECT+
BUILDING TRUST THROUGH INNOVATION
NUMBERS THAT DEFINE OUR JOURNEY EXCELLANCE.
FROM INNOVATION TO TRUST — THE JOURNEY THAT DEFINES PROTECT+
BUILDING TRUST THROUGH INNOVATION
NUMBER THAT
DEFINE OUR JOURNEY
EXCELLANCE.
87%
87%
87%
87%
Founded in 2021 in Dubai, Protect Plus Company is a premium automotive care distributor serving the Gulf Cooperation Council (GCC). Our journey, however, began earlier — in 2019 in Oman — where the foundation of our market knowledge, partnerships, and technical expertise was formed. These early years shaped our understanding of the region and the needs of professional detailers and automotive enthusiasts alike.
As the business matured, Dubai became the natural headquarters for our operations, allowing Protect Plus to scale across the GCC with stronger logistics, finance, and commercial reach. From this strategic base, we support partners across multiple markets with efficiency, speed, and reliability.
Protect Plus is built on a philosophy of selectivity and excellence. We do not believe in mass distribution. Instead, we curate a focused portfolio of high-performance automotive care brands that meet our standards of quality, innovation, and long-term value. Our role goes far beyond importing and selling products — we build brand platforms, train markets, and support sustainable growth for our partners.
Through exclusive partnerships with globally respected manufacturers such as CarPro, Fraber (Italy), and MaxShine (China), we bring world-class technology and premium solutions to the GCC. Every brand in our portfolio is chosen to deliver measurable performance, strong identity, and commercial success in this demanding market.
At Protect Plus, we don’t simply distribute products — we shape brands, elevate professionals, and set new benchmarks for automotive care across the Middle East.
At Protect Plus, our vision is to shape the future of automotive care across the Gulf Cooperation Council (GCC) by combining global expertise, regional insight, and innovative thinking. Built upon years of dedication and experience, we aspire to move beyond distribution — transforming Protect Plus into a complete ecosystem of excellence that defines new standards in quality, trust, and performance.
Our journey has been guided by a simple but powerful belief: the region deserves access to world-class automotive care solutions supported by knowledge, education, and service that empower both professionals and enthusiasts. Every partnership we form, and every brand we represent, reflects our commitment to long-term value creation and the advancement of the car care industry throughout the GCC.
Having proudly represented some of the most respected international brands — including CarPro, Fraber, and MaxShine — we are now channeling all our expertise, experience, and market understanding into the launch of our own brand. This next chapter represents not only a natural evolution but also our unwavering desire to contribute to the industry with products designed, tested, and perfected under the Protect Plus philosophy of innovation,integrity,and performance.
Our vision is to build a legacy where Protect Plus stands as a symbol ofreliability, excellence, and forward-thinking leadership, shaping how the GCC experiences and defines automotive care for generations to come.
Discover what’s redefining surface protection.